Apple Sings, "We Got the Beats" - What Did $3 Billion Buy?
On May 28, 2014, Apple, Inc. announced the agreement to acquire Beats for $3 billion. Several analysts have described the deal as a large-scale "acqui-hire." The talent reportedly of interest to Apple was not Dr. Dre, but the somewhat lesser known Beats co-founder, Jimmy Iovine. But what besides Iovine does Beats bring to Apple that's worth $3 billion? Find out in this week's #ExecutiveDecisions.