Dan Snyder's Fight for the Redskins Name - Doomed Idealism or Financial Pragmatism?
In summer 2014, the U.S. Patent and Trademark Office canceled the registration of six trademarks associated with the Washington Redskins. In most businesses as visible as the Redskins, the loss of a core trademark would seem devastating, yet owner Dan Snyder refuses to change the team name. Does the cost of changing the name outweigh the cost of losing six trademarks? Find out in this week's #ExecutiveDecisions.