|
10-01-03
A
Paperless Success Story
>>
HA&W News Archive
A
firms use of IT to organize the office led to a digital makeover and
new business.
BY SARAH
E. PHELAN
| EXECUTIVE
SUMMARY |
| DURING
THE 1997 TAX SEASON, Atlanta firm Habif, Arogeti & Wynne
LLP (HA&W) suffered so many technical problems that afterward
about one-third of its professionals left. The firm decided to revamp
its tax function and better manage its resources by developing a technology
plan. The initiative led to a paperless office and information technology
consulting engagements.
REPLACING
10 SERVERS AND 75 WORKSTATIONS that autumn at a cost of
about $250,000 was the beginning of a five-year period of investment
in paperless document-management capabilities.
THE
FIRM SET UP A COMMITTEE to champion technology projects
to generate firmwide efficiency. Its mission was to reduce manual
and repetitive tasks, file retrieval time, trips between the office
and work sites, wasted office space and to offer better client service.
HA&W
ANALYZED WHO GENERATED and handled work documents, identified
best practices for how long to retain records and when and how to
back up files. It identified model documents to use as templates
and imposed uniform file-search protocols.
THE
FIRM RESEARCHED THE ELECTRONIC recordkeeping requirements
and professional standards of the IRS, other federal agencies and
state and local governments before it made technology choices and
commissioned proprietary software. Profiling warehoused
documents for e-storage and retrieval required the informed judgment
of managers and partners.
HA&W
MOVED QUICKLY AND PERFORMED 100% paperless audits in 1998
and achieved a 100% paperless tax season in 1999. Management is
relentless about training, which is the key to a successful transition
to a paperless office. |
| SARAH
E. PHELAN, JD, is a New York-based attorney and writer. Ms. Phelan
was formerly a senior manager with Deloitte & Touche and a technical
manager in personal financial planning at the AICPA. Her e-mail address
is phelanlaw@prodigy.net.
|
In the
late 90s, Atlantas Habif, Arogeti & Wynne LLP (HA&W)
wasnt aiming for an information technology (IT) sea change when it
moved to upgrade electronic tools to tighten its operations. Few CPA practices
considered a digital-only workplace realistic, and the 25 partners of the
50-year-old, 168-employee firm were no exception. HA&W partner and executive
committee member Dan Simms, CPA, says the paperless approach
the firm took wasnt about flexing technology muscle but meant simply
to improve traditional accounting, audit, tax and consulting services to
clients in real estate, construction, retail, health care and manufacturing.
This article describes how HA&W embraced IT to organize common CPA office
procedures and in doing so virtually eliminated office paper (and gained
a new revenue stream).
THE
LOW POINT
Tax season
1997 was the absolute pits, Simms says. As many firms did, HA&W prepared
tax returns electronically, and that year its servers either crashed two
to three times a day or had to be brought down so technology staff could
rebuild corrupt files. Chronic inefficiencies were rife, and locating job
data wasted time because the firm didnt have a uniform system for
naming or storing files, says CPA Leslie Lowthers, auditor, who oversees
HA&Ws IT training.
| At
the end of the 97 tax season, about one-third of the firms
professionals left, more than double normal yearly CPA firm attrition.
They had been putting in 70- and 80-hour workweeks, including
lots of Saturdays and Sundays, Simms says. A concurrent management
problem was the cost of storing paper: Off-site file storage was more
than $40,000 a year, and file cabinets claimed 15% to 18% of office
floor space. HA&W decided it was time to revamp its tax function
and better manage its resources. To stop wasting both talent and money,
the partners agreed on a multipart goal: to develop a technology equipment
plan to improve efficiency, both short-term and for five years ahead,
and an IT budget. Going paperless wasnt even on the horizon.
|
|
The
FirmIn a Nutshell
| |
1999
|
2002 |
| Head
count |
168 |
138 |
| Average
CPA hours |
2,5502,600
|
2,200 |
| Revenues
|
About
$14 million. |
More
than $20 million. |
Source:
Habif, Arogeti & Wynne LLP, Atlanta. |
|
WHEN
THE GOING GETS TOUGH
The firm hired CPA technology
consultant L. Gary Boomer to advise it on a plan to fix its tax function.
He was there only a few days, but his input had an impact, Simms says. Boomer
was able to convince the partners they needed to spend liberally to obtain
significant operational change, a bite-the-bullet approach that would have
been hard for them to get to on their own. They acted: Over Labor Day weekend
1997, the firm replaced 10 servers and 75 workstations at a cost of about
$250,000, Simms says.
Boomer had
suggested HA&W look into replacing its audit and tax software, too,
but the firm chose not to rock that boat and stuck with familiar vendors:
CaseWare Internationals CaseWare for audits and CCHs ProSystem
fx Tax. HA&W had no separate document-management software,
but the firm vetoed a program designed for larger businesses (it was too
expensive), and off-the-shelf document-management software couldnt
handle our volume, Lowthers says. In fact, the firms audit and
tax software had paperless capabilities its staff did not then know how
to use.
THE
TOUGH GET GOING
A firms leaders
dont have to turn themselves into tech gurus to handle an IT overhaul,
Lowthers says, but they do have to get excitedand entrust someone
qualified to do it. With the major hardware purchase in place, in early
1998 Simms suggested the firm set up a technology committee to handle other
IT improvement projects such as figuring out how to get more from the resources
they hadand how to turn HA&W into a paperless business. The groups
mission was to create firmwide efficiency and persuade partners to view
being electronically based as an asset. About 75% of the impediments
to change involve office culture, policies, procedures and training,
Simms says.
| HA&Ws
partners agreed the committees decisions would be binding as
long as it stayed within budget, and they gave it the green light.
The group has evolved from handling technology-only issues to touching
every process in the office. At her firm, Lowthers says, if
you want a say in how things are done, get on the committee.
Internally,
the committee planned to make better use of IT to reduce
Manual and repetitive tasks (such as creating audit binders or updating
tick marks each time someone modified a workpaper, for example).
Time professionals spent waiting for file retrieval.
Time administrative staff spent searching for files in filing cabinets,
in storage rooms, on other peoples desks or in off-site storage
boxes.
Trips between the office and work sites.
Office space requirements.
Externally,
the firm planned to offer better client service through
Streamlined work flow.
Customizable templates for frequently used documents such as client
letters.
More consistent work product.
Simultaneous access to workpapers by multiple users.
Enhanced collaboration among staff members, both on-site and from
nonoffice locations.
Easier tracking of time and billing.
Development of new products, services and features.
|
| FAQs
on How the Technology Committee Works
A
firm needs a committed core group to steer the process of
becoming digital. Heres how HA&W uses its team:
Who
runs the committee?
Dan Simms, CPA and partner from the firms executive
committee, leads it.
Whos
on the committee?
There are, informally, seats for representatives from
each of the firms groups, tax, audit, each of the
firms industry groups (such as real estate, retailing
and small business), IT, the administrative staff and
the firms full-time trainer. Simms brings in another
of a sectors members if, say, the person who represents
audit starts traveling too much to attend meetings.
How
does a staff member join the committee?
Lead partner Simms appoints members and interviews volunteers.
The committee welcomes members from all ranks in the firm.
Young members have a fresh perspective; they are often
the ones who point to original solutions, he says.
When
and where does it meet?
The group meets every Monday at 8:30 a.m. for an hour
and a half at the office. People attend meetings or are
replaced.
How
big is it?
Theres no cap on the size of the committee, but
it usually has seven to nine members.
Who
decides what it deals with?
The firms executive committee manages the budget,
and the technology committee, working with the manager
of IT, creates short-term and long-term plans and monitors
how the technology money is spent. It uses its budget
(about 5% to 6% of the firms cash collections) to
optimize work processes such as procedures for reviewing
tax returns, how to market extranets or how to cope when
a vendor no longer sells a product the firm needs. The
committee works with an agenda, but does not keep minutes.
Anyone in the firm can place an item on the agenda and
attend the meeting at which it comes up for discussion.
What
kinds of homework do committee members have?
They do research on legal issues, emerging government
policies (for example, the IRSs positions on electronic
filing of tax returns), new and improved products, document-retention
periods and new technology. They also test products, attend
technical conferences and read accounting technology journals.
|
|
MANAGEMENT
BEST PRACTICES
The technology committees
mandate to improve work-flow efficiency (that is, process reengineering)
required it to address related software, hardware and training needs. The
firm began with
Process
engineering. The technology committee talked to professionals
and staff to obtain answers to simple but important document-management
questions such as Who generates what paper? How much? How and where
is it stored? For how long? It also
Identified best practices to use to develop standards for how long
to retain records and when and how to back up files. The firm researched
government and professional standards, client expectations and technology-industry
standards and chose systems suitable to its practice.
Picked model documents to use as templates.
Imposed uniform rules for naming and categorizing files.
Developed standard practices for work flow and streamlined them
as much as possible.
Kept abreast of software developments (work processes change, for
example, when programs gain new data-sharing capabilities).
Policy
considerations. A firm making management decisions
for a changeover such as HA&Ws has toas it didmeet
professional guidelines to avoid potential lapses that may have
legal consequences. A firm must
Know the electronic recordkeeping requirements and professional
standards of the IRS, other federal agencies and state and local
governments.
Determine whether to store client-supplied data. (Some firms scan
client documents into electronic format, incurring scanning costs
but discarding paper. Other firms keep physical records as backup,
incurring storage costs. Storing signed original legal documents
is always appropriate.)
Organize the changeover and identify a time frame for reaching the
goal. This could be a fast, complete switch during the lull between
tax seasons or a longer process. HA&W committed resources to
move quickly, and it performed 100% paperless audits by the end
of 1998 and achieved a 100% paperless tax season in 1999. Some firms
take seven years and simply let paper files age out of their offices.
Decide how to profile paper documents (necessary for
e-storage and efficient retrieval) from jobs that predate the switch.
Simms says managers and partners have the best judgment for making
authoritative profiles, but their time is a big cost factor. Profiling
mechanisms are embedded in some software. A Microsoft Word user
can click File, then Properties, to get to a field where he or she
can assign key-word search terms for future retrieval. Once thats
done, a search by manager, category or key word(s) will locate the
file.
|
Paperless
Resources
Adobe
Systems Inc.
San
Jose, California
408-536-6000
www.adobe.com
Adobe
Acrobat Reader is free, but firms must purchase Adobe
software to put documents into PDF format. Products include
Acrobat 6.0 Professional, for control over document exchange
and output, and Acrobat Capture 3.0, for converting large
volumes of legacy paper documents into searchable PDF
archives.
Note:
At press time, this information was available on
Adobes Web site but was not confirmed by a company
representative.
CaseWare
International Inc.
Berkeley, California
Info@caseware.com
800-267-1317
www.caseware.com
CaseWare
Working Papers provides real-time updates, annotation
capability, task management and version control at document,
cell and account levels. Users can plan, perform and review
engagements on-screen, without paper. CaseWare Connector
integrates with Word and Excel, allows annotation and
has drill-down capability to supporting documents. CaseWare
Time is a real-time, multiuser system for budget, time,
expense, billing and client contact management. CaseWare
Financials eliminates secretarial tasks and improves accuracy
and compliance. CaseWare Review streamlines work flow
by providing
Commerce
Clearing House Inc.
Riverwoods, Illinois
800-PFX-9998
www.cch.com
ProSystem
fx Office is for tax compliance, tax planning,
office management, paperless engagement, accounting and
auditing, and Web site design and management. One component
is ProSystem fx Engagement. An integrated electronic
workpaper and trial balance system, its designed
for both audit and tax engagements. It also is fully compatible
with Microsofts Word and Excel.
Practitioners
Publishing Company Inc.
Fort Worth, Texas
800-323-8724
www.ppcnet.com
Engagement
Manager (CD-ROM) manages spreadsheets, word processing,
GoSystem Audit documents, scanned tax returns and client
correspondence and has built-in integration with PPCs
eWorkpapers and Interactive Disclosure Library. Its Guide
to Paperless Engagements (via print, CD or Internet)
addresses the benefits, costs and implementation.
CPA
Computer Report
Madison, Wisconsin
800-260-1120
www.cpacomputerreport.com
Accountants
Guide to Going Paperless: Conserving Office Space, Buying
New Communications Devices and Telecommuting, 2202-3
ed., by Franklynn Peterson and Judi K-Turkel. The Web
site has a sample chapter. |
|
Shopping
for software and hardware. New software has to be compatible
with existing programs, and the firm advises taking great care to avoid
hardware and software products likely to be orphaned or discontinued. Select
software from reputable providers and push vendors on their future plans
for particular equipment before buying.
| To
shop for scanners, HA&W compared cost-vs.-speed trade-offs of
different types and the cost of training staff to use the equipment.
It chose high-speed production scanners for the office, portable field
scanners that staffers take out of the office on audits and
laptops. To ensure image integrity, the firm uses Adobe Acrobat portable
document format (PDF) to store documents so later users cant
alter them, and it converted each clients final return to a
read-only form of data storage. One
vendor discontinued HA&Ws favorite scanners, causing the
firm to scramble to choose and adapt to new equipment. Check vendors
financial health by talking to people at trade shows and reading
the trade press, which might offer early hints that a product or
a vendor is sinking. |
E-Efficiencies:
Firms Could Benefit More
Although
most firms have adopted certain efficienciesfor instance,
84% use standardized file names and directories on their
networks; 72% maintain their contact/prospect list in electronic
format; and 69% use their firms intranet to store
firmwide information such as human resources manualstheres
room for growth in some areas. For example,
Only 44% store an in-house copy of client tax returns
in a digital (PDF) format.
Just 31% store all audit workpapers in paperless-audit
software.
A scant 29% deliver their own financial reports and management
reports using the firms e-mail or intranet.
Source:
Survey of Association for Accounting Administration members
by InfoTech Partners North America Inc., www.itpna.com,
2003. |
|
Getting
users on board. Consultants
recommend choosing change champions from staff and making them visible role
models, which HA&W did with its technology committee. The firm also
had to
Train existing and incoming staff and thenas systems developed and
software gained new featurestrain some more. Management must be relentless
about training, says Simms. It is the key to a successful transition to
a paperless office. At HA&W each staff CPA has an annual budget of $6,000
to spend on technical training he or she chooses.
Consider human factors such as fear of change. The firms previous
IT staff had been let go after the poor 97 tax season, which minimized
employee balking. Furthermore, the firm urged professionals and partners
reluctant to work in a paperless environment to leave. For those who hung
in, a significant incentive for coping with change was an expected increase
in profits, distributed to staff through the firms profit-sharing
plan. Another reward was the opportunity to gain cutting-edge skills.
Keep users current. Simms says a big part of employee performance evaluations
now includes a yearly technology skills review. If skill gaps surface, the
firm gives training tune-ups. Professionals and administrative staff alike
are tested for competency in
How well they use the software that applies to their jobs.
Overall usage of HA&W software in the office and in the field.
Whether they follow internal policies and procedures such as firm rules
for backing up data.
Talk to clients about the advantages of the firms new capabilities,
such as the use of extranets for data transferand give clients
training and support as needed. (Note: An intranet is a Web
site accessible to linked users such as the HA&W staff. An authorized
CPA in the field can log onto the firms intranet to share data
with other users, who may be off-site or at the main office. An extranet
connects such intranets and can accommodate one or more firm-to-firm
or firm-to-client connections. A client can log onto its own intranet
and, via an extranet, retrieve data from the firms intranet,
for example.) DISAPPEARING
INK
Ultimately, the HA&W tech committee decreed there would be no
dead files or off-site storage, Simms says. From a client-service
standpoint, it didnt want to have some files as paper and
some not, and the firm planned a move to another location so there
would have been a cost to maintaining paper files. To simplify how
it adhered to professional standards about retaining client documents,
the firm decided to make all files completely electronic, including
legacy documents. Between the 98 and 99 tax seasons,
temps helped staff members and partners to scan 19 million documents,
with one audit constituting one document. The scanning cost the
firm about $200,000, but having electronic files now saves about
$50,000 annually in off-site storage costs and an additional $150,000
a year in office space for file cabinets, Simms says. |
| PRACTICAL
TIPS TO REMEMBER |
These
steps help organize the process of improving work flow
and developing document-management protocols for a successful
paperless office.
Analyze how your firm handles documents. Get answers to
questions such as Who generates what paper? How
much? How and where is it stored? For how long?
Identify best practices for how long to retain records
and when and how to back up files (check IRS, government
and professional regulations as well as industry and tech
Web sites).
Identify model documents to use as templates.
Impose uniform rules for naming and categorizing files.
Develop standards for work flow and streamline them as
much as possible.
Avoid buying technology products likely to be orphaned
or discontinued.
Get users on board. Choose paperless champions
and make them visible role models.
Designate power users among staff to keep
up with program version changes.
|
|
The switch to a digital
system was expensive, but the firm says it paid for itself. It takes fewer
employee hours to perform an engagement, and because the work gets done
faster, the process is more cost-effective. By moving from hourly billing
toward value billing and fixed fees, HA&W increased engagement profit
margins. Clients pay for service, not time. An audit that formerly took
100 hours and billed at $15,000 based on per-hour charges still costs the
client $15,000 but now may take 70 hours to complete. Staff members save
time they can apply to other jobs.
KNOWLEDGE
IS POWER
HA&Ws IT committee
carefully considered government requirements and the level of client service
it wanted to provide and integrated those standards into a technology policy
for the whole firm. To maximize ROI, the firm took a holistic approach to
design new systems that address all aspects of the organization. You
dont get your true return on investment if you take existing policies
and procedures and just overlay digital technology onto them, Simms
says.
HA&W evaluates its
software to avoid buying capability it already has in a program it owns.
A lot of products have great features nobody uses, Lowthers
says, because software companies trainers may teach as little as 20%
of a program. The firm designated power users (a power-user
team for a product includes both a staff IT person and CPA) who study the
manuals to learn what a program really can do and to keep up with version
changes. Power user perks are skills valued in the marketplace
and visibility with firm management. HA&Ws return on investment
requirement for any software product it buys is six months (the product
should pay for itself in time saved within six months). Only its time and
billing software had a longer payback period, Lowthers says.
Having rejected several
available software suites as unsuitable, HA&W observed that a local
real estate clients work-flow software had many desirable features.
The firm engaged the clients developer to design a program for HA&W
that was Web-based, had search capabilities, set file retention periods,
could accommodate discussion among several users, could catalog documents
in an original format such as Excel and could scan client papers (for individual
tax work).
The developer created
HA&Ws proprietary system, SIAN (Secure Information Available Now),
which the firm markets to other CPA practices through its technology arm,
HA&W Innovative Technologies. HA&W IT evaluates other firms
IT systems, and it has worked with firms as small as 10 persons and as large
as 700.
HA&W has a secure
SIAN-based Web site to which clients stream information for easy communication.
It also designs and administers extranets and charges clients for their
creation, space and maintenance. Clients can use the extranets to store
large files and employee handbooks, policy-and-procedure manuals and financial
statements. The system makes it easy for clients to e-mail important financial
documents in PDF format to, say, a potential lender. Although the firms
development of an IT consulting niche is outside the scope of this article,
it is one more way the firm is getting its investment back.
WAS
IT WORTH IT?
HA&W says a paperless
CPA workplace has many benefits. Files are never misplaced, so the time
spent to find them is almost nil. Multiple users can access any file from
anywhere; if a CPA is off-site and a question comes up, he or she can look
at a document via an Internet connection (that is, an intranet-extranet
hookup) and give the client an answer to the question right away. Practitioners
can review documents online in real time, too. We can issue reports
even before accountants get back in from the field, Simms says.
Recruiting staff is
easier, too. People appreciate being offered education and training
at a high level, Simms says. The firm is retaining its staff, and
some professionals who left HA&W have come back because they no longer
have to work grueling hours and can do their jobs from remote locations.
DONT
JUNK ALL THE FILE CABINETS
Paperless
firms still need a file cabinet or two for documents that are not good candidates
for electronic storage. Those requiring signatures such as a firms
own office leases are prime examples; others include partnership agreements,
employment and supplier contracts, blueprints and schematics.
Most business clients
are happy to get paperwork via e-mail or extranet. Clients
love the capabilities we have now, Simms says. They particularly
like having private portals, where they can view information as it appears
on the firms servers. Individual clients are not as on
board as business clients, however, Lowthers says. Some of them still
dont have computers and need to get their tax returns as paper documents
the usual wayby regular mail, overnight delivery service or messenger
pickup. But the change process has been analogous to the electronic filing
of tax returns, she says. Almost everybody accepts it when you say, This
is how the firm is doing this now.
| For
firms considering paperless capability, HA&W offers these tips:
Take advantage of off-the-shelf software. Theres a greater
selection than there was in 1998, and its cheaper than building
software from scratch.
Learn from experienced practitioners. HA&W, for example, welcomes
visitors. If they like what they see, we can help them,
Simms says.
Dont allow users, whether staff or clients, to opt out of
system protocol.
Know that prolonging a transition just prolongs the painget
it over with.
Maintain a balance of followers. Many staff members will want to
be leaders in the belief it will help their careers; spread the
perks and the responsibilities.
|
Resources
Go
to www.aicpa.org
and type electronic engagements and technology
competencies into the search field for an extensive
collection of AICPA articles and resources.
Go
to www.cpa2biz.com
and type e-commerce assurance for best practices
information. The site lists many articles and courses
on doing business electronically and gives information
about WebTrust and SysTrust consulting services.
Suggested
reading
See Dan Simmss new chapter, Digital
Environments, in the MAP Handbook and e-MAP
219.
Management
of an Accounting Practice Handbook, vols. 1, 2 and
3, AICPA. www.cpa2biz.com.
e-MAP:
Management of an Accounting Practice Handbook, AICPA.
www.cpa2biz.com.
|
|
Simms foresees
more technology changes at HA&W: Someday we wont produce
hard-copy documents for clients at all, and theyll get work
products via Internet e-mail or an extranet. In the future, embedded XBRL
document tagging likely will enable CPAs to discern trends, such as industry-wide
swings in profitability, without rekeying data. Despite this brave new electronic
world, paper isnt quite obsolete, Simms says. Some HA&W CPAs still
use lined notepads for client meetings. Its quieterand
no one suspects you of checking your e-mail, says Lowthers.
>>
HA&W News Archive
|