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Feature Article

2007 Practice Innovation Awards - Practical Accountant09-13-07

HA&W Wins Practical Accountant's Practice Innovation Award

"Firms to Emluate - The 2007 Practice Innovation Award Winners"
by Jeff Stimpson
Practical Accountant
September 2007

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Click for larger image.
Click for larger image.

Effective and innovative use of technology for a firm doesn't always just mean the splashiest and latest software. Habif, Arogeti & Wynne, for instance, has developed an in-house video capability it is using to enhance communications both internal and external.

HA&W has used video testimonials on its Web site, but the most sophisticated project to date is the internal video newsletter "Beyond The Numbers," which in the guise of a monthly television news program welcomes new hires to the firm, recognizes employee achievements, and reports on developments affecting the company. The entire production is accomplished in-house through the use of relatively low-cost video and computer technology, with HA&W's multimedia specialist handling camera work and production and participants all being employees of the firm. The "Better Know A Partner" interview segment introduces younger staff and new hires to partners.

HA&W's recruiting director uses the video newsletter in her college recruiting efforts to deliver information to prospective staffers "in unexpected formats," and the firm uses video to deliver training to staff. All internal training programs are recorded and made available as streaming videos on the firm's Intranet.

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