Feature
Article
10-01-03
A
Paperless Success Story
>>
HA&W News Archive
A
firms use of IT to organize the office led to a digital
makeover and new business.
BY
SARAH E. PHELAN
| EXECUTIVE
SUMMARY |
| DURING
THE 1997 TAX SEASON, Atlanta firm Habif,
Arogeti & Wynne LLP (HA&W) suffered so many
technical problems that afterward about one-third
of its professionals left. The firm decided to revamp
its tax function and better manage its resources by
developing a technology plan. The initiative led to
a paperless office and information technology consulting
engagements. REPLACING
10 SERVERS AND 75 WORKSTATIONS that autumn
at a cost of about $250,000 was the beginning of
a five-year period of investment in paperless document-management
capabilities.
THE
FIRM SET UP A COMMITTEE to champion technology
projects to generate firmwide efficiency. Its mission
was to reduce manual and repetitive tasks, file
retrieval time, trips between the office and work
sites, wasted office space and to offer better client
service.
HA&W
ANALYZED WHO GENERATED and handled work
documents, identified best practices for how long
to retain records and when and how to back up files.
It identified model documents to use as templates
and imposed uniform file-search protocols.
THE
FIRM RESEARCHED THE ELECTRONIC recordkeeping
requirements and professional standards of the IRS,
other federal agencies and state and local governments
before it made technology choices and commissioned
proprietary software. Profiling warehoused
documents for e-storage and retrieval required the
informed judgment of managers and partners.
HA&W
MOVED QUICKLY AND PERFORMED 100% paperless
audits in 1998 and achieved a 100% paperless tax
season in 1999. Management is relentless about training,
which is the key to a successful transition to a
paperless office. |
| SARAH
E. PHELAN, JD, is a New York-based attorney and writer.
Ms. Phelan was formerly a senior manager with Deloitte
& Touche and a technical manager in personal financial
planning at the AICPA. Her e-mail address is phelanlaw@prodigy.net.
|
In
the late 90s, Atlantas Habif, Arogeti &
Wynne LLP (HA&W) wasnt aiming for an information
technology (IT) sea change when it moved to upgrade electronic
tools to tighten its operations. Few CPA practices considered
a digital-only workplace realistic, and the 25 partners
of the 50-year-old, 168-employee firm were no exception.
HA&W partner and executive committee member Dan Simms,
CPA, says the paperless approach the firm took
wasnt about flexing technology muscle but meant simply
to improve traditional accounting, audit, tax and consulting
services to clients in real estate, construction, retail,
health care and manufacturing. This article describes how
HA&W embraced IT to organize common CPA office procedures
and in doing so virtually eliminated office paper (and gained
a new revenue stream).
THE
LOW POINT
Tax
season 1997 was the absolute pits, Simms says. As many firms
did, HA&W prepared tax returns electronically, and that
year its servers either crashed two to three times a day
or had to be brought down so technology staff could rebuild
corrupt files. Chronic inefficiencies were rife, and locating
job data wasted time because the firm didnt have a
uniform system for naming or storing files, says CPA Leslie
Lowthers, auditor, who oversees HA&Ws IT training.
| At
the end of the 97 tax season, about one-third
of the firms professionals left, more than double
normal yearly CPA firm attrition. They had been
putting in 70- and 80-hour workweeks, including lots
of Saturdays and Sundays, Simms says. A concurrent
management problem was the cost of storing paper:
Off-site file storage was more than $40,000 a year,
and file cabinets claimed 15% to 18% of office floor
space. HA&W decided it was time to revamp its
tax function and better manage its resources. To stop
wasting both talent and money, the partners agreed
on a multipart goal: to develop a technology equipment
plan to improve efficiency, both short-term and for
five years ahead, and an IT budget. Going paperless
wasnt even on the horizon.
|
| The
FirmIn a Nutshell
| |
1999
|
2002 |
| Head
count |
168 |
138 |
| Average
CPA hours |
2,5502,600
|
2,200 |
| Revenues
|
About
$14 million. |
More
than $20 million. |
Source:
Habif, Arogeti & Wynne LLP, Atlanta.
|
|
WHEN
THE GOING GETS TOUGH
The firm hired CPA technology consultant
L. Gary Boomer to advise it on a plan to fix its tax function.
He was there only a few days, but his input had an impact,
Simms says. Boomer was able to convince the partners they
needed to spend liberally to obtain significant operational
change, a bite-the-bullet approach that would have been
hard for them to get to on their own. They acted: Over Labor
Day weekend 1997, the firm replaced 10 servers and 75 workstations
at a cost of about $250,000, Simms says.
Boomer
had suggested HA&W look into replacing its audit and
tax software, too, but the firm chose not to rock that boat
and stuck with familiar vendors: CaseWare Internationals
CaseWare for audits and CCHs ProSystem fx
Tax. HA&W had no separate document-management software,
but the firm vetoed a program designed for larger businesses
(it was too expensive), and off-the-shelf document-management
software couldnt handle our volume, Lowthers
says. In fact, the firms audit and tax software had
paperless capabilities its staff did not then know how to
use.
THE
TOUGH GET GOING
A firms leaders dont have to
turn themselves into tech gurus to handle an IT overhaul,
Lowthers says, but they do have to get excitedand
entrust someone qualified to do it. With the major hardware
purchase in place, in early 1998 Simms suggested the firm
set up a technology committee to handle other IT improvement
projects such as figuring out how to get more from the resources
they hadand how to turn HA&W into a paperless
business. The groups mission was to create firmwide
efficiency and persuade partners to view being electronically
based as an asset. About 75% of the impediments to
change involve office culture, policies, procedures and
training, Simms says.
| HA&Ws
partners agreed the committees decisions would
be binding as long as it stayed within budget, and
they gave it the green light. The group has evolved
from handling technology-only issues to touching every
process in the office. At her firm, Lowthers says,
if you want a say in how things are done, get
on the committee. Internally,
the committee planned to make better use of IT to
reduce
Manual and repetitive tasks (such as creating audit
binders or updating tick marks each time someone
modified a workpaper, for example).
Time professionals spent waiting for file retrieval.
Time administrative staff spent searching for files
in filing cabinets, in storage rooms, on other peoples
desks or in off-site storage boxes.
Trips between the office and work sites.
Office space requirements.
Externally,
the firm planned to offer better client service
through
Streamlined work flow.
Customizable templates for frequently used documents
such as client letters.
More consistent work product.
Simultaneous access to workpapers by multiple users.
Enhanced collaboration among staff members, both
on-site and from nonoffice locations.
Easier tracking of time and billing.
Development of new products, services and features.
|
|
FAQs
on How the Technology Committee Works
A
firm needs a committed core group to steer
the process of becoming digital. Heres
how HA&W uses its team:
Who
runs the committee?
Dan Simms, CPA and partner from the firms
executive committee, leads it.
Whos
on the committee?
There are, informally, seats for representatives
from each of the firms groups, tax,
audit, each of the firms industry
groups (such as real estate, retailing
and small business), IT, the administrative
staff and the firms full-time trainer.
Simms brings in another of a sectors
members if, say, the person who represents
audit starts traveling too much to attend
meetings.
How
does a staff member join the committee?
Lead partner Simms appoints members and
interviews volunteers. The committee welcomes
members from all ranks in the firm. Young
members have a fresh perspective; they
are often the ones who point to original
solutions, he says.
When
and where does it meet?
The group meets every Monday at 8:30 a.m.
for an hour and a half at the office.
People attend meetings or are replaced.
How
big is it?
Theres no cap on the size of the
committee, but it usually has seven to
nine members.
Who
decides what it deals with?
The firms executive committee manages
the budget, and the technology committee,
working with the manager of IT, creates
short-term and long-term plans and monitors
how the technology money is spent. It
uses its budget (about 5% to 6% of the
firms cash collections) to optimize
work processes such as procedures for
reviewing tax returns, how to market extranets
or how to cope when a vendor no longer
sells a product the firm needs. The committee
works with an agenda, but does not keep
minutes. Anyone in the firm can place
an item on the agenda and attend the meeting
at which it comes up for discussion.
What
kinds of homework do committee members
have?
They do research on legal issues, emerging
government policies (for example, the
IRSs positions on electronic filing
of tax returns), new and improved products,
document-retention periods and new technology.
They also test products, attend technical
conferences and read accounting technology
journals. |
|
MANAGEMENT
BEST PRACTICES
The technology committees mandate to
improve work-flow efficiency (that is, process reengineering)
required it to address related software, hardware and training
needs. The firm began with
Process
engineering. The technology committee talked
to professionals and staff to obtain answers to simple but
important document-management questions such as Who
generates what paper? How much? How and where is it stored?
For how long? It also
Identified best practices to use to develop standards
for how long to retain records and when and how to
back up files. The firm researched government and
professional standards, client expectations and technology-industry
standards and chose systems suitable to its practice.
Picked model documents to use as templates.
Imposed uniform rules for naming and categorizing
files.
Developed standard practices for work flow and streamlined
them as much as possible.
Kept abreast of software developments (work processes
change, for example, when programs gain new data-sharing
capabilities).
Policy
considerations. A firm making management
decisions for a changeover such as HA&Ws
has toas it didmeet professional guidelines
to avoid potential lapses that may have legal consequences.
A firm must
Know the electronic recordkeeping requirements and
professional standards of the IRS, other federal
agencies and state and local governments.
Determine whether to store client-supplied data.
(Some firms scan client documents into electronic
format, incurring scanning costs but discarding
paper. Other firms keep physical records as backup,
incurring storage costs. Storing signed original
legal documents is always appropriate.)
Organize the changeover and identify a time frame
for reaching the goal. This could be a fast, complete
switch during the lull between tax seasons or a
longer process. HA&W committed resources to
move quickly, and it performed 100% paperless audits
by the end of 1998 and achieved a 100% paperless
tax season in 1999. Some firms take seven years
and simply let paper files age out of their offices.
Decide how to profile paper documents
(necessary for e-storage and efficient retrieval)
from jobs that predate the switch. Simms says managers
and partners have the best judgment for making authoritative
profiles, but their time is a big cost factor. Profiling
mechanisms are embedded in some software. A Microsoft
Word user can click File, then Properties, to get
to a field where he or she can assign key-word search
terms for future retrieval. Once thats done,
a search by manager, category or key word(s) will
locate the file.
|
Paperless
Resources
Adobe
Systems Inc.
San
Jose, California
408-536-6000
www.adobe.com
Adobe
Acrobat Reader is free, but firms must
purchase Adobe software to put documents
into PDF format. Products include Acrobat
6.0 Professional, for control over document
exchange and output, and Acrobat Capture
3.0, for converting large volumes of legacy
paper documents into searchable PDF archives.
Note:
At press time, this information was
available on Adobes Web site but
was not confirmed by a company representative.
CaseWare
International Inc.
Berkeley, California
Info@caseware.com
800-267-1317
www.caseware.com
CaseWare
Working Papers provides real-time updates,
annotation capability, task management
and version control at document, cell
and account levels. Users can plan, perform
and review engagements on-screen, without
paper. CaseWare Connector integrates with
Word and Excel, allows annotation and
has drill-down capability to supporting
documents. CaseWare Time is a real-time,
multiuser system for budget, time, expense,
billing and client contact management.
CaseWare Financials eliminates secretarial
tasks and improves accuracy and compliance.
CaseWare Review streamlines work flow
by providing
Commerce
Clearing House Inc.
Riverwoods, Illinois
800-PFX-9998
www.cch.com
ProSystem
fx Office is for tax compliance,
tax planning, office management, paperless
engagement, accounting and auditing, and
Web site design and management. One component
is ProSystem fx Engagement. An
integrated electronic workpaper and trial
balance system, its designed for
both audit and tax engagements. It also
is fully compatible with Microsofts
Word and Excel.
Practitioners
Publishing Company Inc.
Fort Worth, Texas
800-323-8724
www.ppcnet.com
Engagement
Manager (CD-ROM) manages spreadsheets,
word processing, GoSystem Audit documents,
scanned tax returns and client correspondence
and has built-in integration with PPCs
eWorkpapers and Interactive Disclosure
Library. Its Guide to Paperless Engagements
(via print, CD or Internet) addresses
the benefits, costs and implementation.
CPA
Computer Report
Madison, Wisconsin
800-260-1120
www.cpacomputerreport.com
Accountants
Guide to Going Paperless: Conserving Office
Space, Buying New Communications Devices
and Telecommuting, 2202-3 ed., by
Franklynn Peterson and Judi K-Turkel.
The Web site has a sample chapter.
|
|
Shopping
for software and hardware. New software has
to be compatible with existing programs, and the firm advises
taking great care to avoid hardware and software products
likely to be orphaned or discontinued. Select software from
reputable providers and push vendors on their future plans
for particular equipment before buying.
| To
shop for scanners, HA&W compared cost-vs.-speed
trade-offs of different types and the cost of training
staff to use the equipment. It chose high-speed production
scanners for the office, portable field scanners
that staffers take out of the office on audits and
laptops. To ensure image integrity, the firm uses
Adobe Acrobat portable document format (PDF) to store
documents so later users cant alter them, and
it converted each clients final return to a
read-only form of data storage. One
vendor discontinued HA&Ws favorite scanners,
causing the firm to scramble to choose and adapt
to new equipment. Check vendors financial
health by talking to people at trade shows and reading
the trade press, which might offer early hints that
a product or a vendor is sinking. |
E-Efficiencies:
Firms Could Benefit More
Although
most firms have adopted certain efficienciesfor
instance, 84% use standardized file names
and directories on their networks; 72% maintain
their contact/prospect list in electronic
format; and 69% use their firms intranet
to store firmwide information such as human
resources manualstheres room
for growth in some areas. For example,
Only 44% store an in-house copy of client
tax returns in a digital (PDF) format.
Just 31% store all audit workpapers in
paperless-audit software.
A scant 29% deliver their own financial
reports and management reports using the
firms e-mail or intranet.
Source:
Survey of Association for Accounting Administration
members by InfoTech Partners North America
Inc., www.itpna.com,
2003. |
|
Getting
users on board. Consultants
recommend choosing change champions from staff and making
them visible role models, which HA&W did with its technology
committee. The firm also had to
Train existing and incoming staff and thenas systems
developed and software gained new featurestrain some
more. Management must be relentless about training, says
Simms. It is the key to a successful transition to a paperless
office. At HA&W each staff CPA has an annual budget
of $6,000 to spend on technical training he or she chooses.
Consider human factors such as fear of change. The firms
previous IT staff had been let go after the poor 97
tax season, which minimized employee balking. Furthermore,
the firm urged professionals and partners reluctant to work
in a paperless environment to leave. For those who hung
in, a significant incentive for coping with change was an
expected increase in profits, distributed to staff through
the firms profit-sharing plan. Another reward was
the opportunity to gain cutting-edge skills.
Keep users current. Simms says a big part of employee performance
evaluations now includes a yearly technology skills review.
If skill gaps surface, the firm gives training tune-ups.
Professionals and administrative staff alike are tested
for competency in
How well they use the software that applies to their jobs.
Overall usage of HA&W software in the office and in
the field.
Whether they follow internal policies and procedures such
as firm rules for backing up data.
Talk to clients about the advantages of the firms
new capabilities, such as the use of extranets for
data transferand give clients training and support
as needed. (Note: An intranet is a Web site
accessible to linked users such as the HA&W staff.
An authorized CPA in the field can log onto the firms
intranet to share data with other users, who may be
off-site or at the main office. An extranet
connects such intranets and can accommodate one or
more firm-to-firm or firm-to-client connections. A
client can log onto its own intranet and, via an extranet,
retrieve data from the firms intranet, for example.)
DISAPPEARING
INK
Ultimately, the HA&W tech committee decreed
there would be no dead files or off-site
storage, Simms says. From a client-service standpoint,
it didnt want to have some files as paper
and some not, and the firm planned a move to another
location so there would have been a cost to maintaining
paper files. To simplify how it adhered to professional
standards about retaining client documents, the
firm decided to make all files completely electronic,
including legacy documents. Between the 98
and 99 tax seasons, temps helped staff members
and partners to scan 19 million documents, with
one audit constituting one document. The scanning
cost the firm about $200,000, but having electronic
files now saves about $50,000 annually in off-site
storage costs and an additional $150,000 a year
in office space for file cabinets, Simms says.
|
| PRACTICAL
TIPS TO REMEMBER |
These
steps help organize the process of improving
work flow and developing document-management
protocols for a successful paperless office.
Analyze how your firm handles documents.
Get answers to questions such as Who
generates what paper? How much? How and
where is it stored? For how long?
Identify best practices for how long to
retain records and when and how to back
up files (check IRS, government and professional
regulations as well as industry and tech
Web sites).
Identify model documents to use as templates.
Impose uniform rules for naming and categorizing
files.
Develop standards for work flow and streamline
them as much as possible.
Avoid buying technology products likely
to be orphaned or discontinued.
Get users on board. Choose paperless
champions and make them visible
role models.
Designate power users among
staff to keep up with program version
changes.
|
|
The
switch to a digital system was expensive, but the firm says
it paid for itself. It takes fewer employee hours to perform
an engagement, and because the work gets done faster, the
process is more cost-effective. By moving from hourly billing
toward value billing and fixed fees, HA&W increased
engagement profit margins. Clients pay for service, not
time. An audit that formerly took 100 hours and billed at
$15,000 based on per-hour charges still costs the client
$15,000 but now may take 70 hours to complete. Staff members
save time they can apply to other jobs.
KNOWLEDGE
IS POWER
HA&Ws IT committee carefully considered
government requirements and the level of client service
it wanted to provide and integrated those standards into
a technology policy for the whole firm. To maximize ROI,
the firm took a holistic approach to design new systems
that address all aspects of the organization. You
dont get your true return on investment if you take
existing policies and procedures and just overlay digital
technology onto them, Simms says.
HA&W
evaluates its software to avoid buying capability it already
has in a program it owns. A lot of products have great
features nobody uses, Lowthers says, because software
companies trainers may teach as little as 20% of a
program. The firm designated power users (a
power-user team for a product includes both a staff IT person
and CPA) who study the manuals to learn what a program really
can do and to keep up with version changes. Power user perks
are skills valued in the marketplace and visibility with
firm management. HA&Ws return on investment requirement
for any software product it buys is six months (the product
should pay for itself in time saved within six months).
Only its time and billing software had a longer payback
period, Lowthers says.
Having
rejected several available software suites as unsuitable,
HA&W observed that a local real estate clients
work-flow software had many desirable features. The firm
engaged the clients developer to design a program
for HA&W that was Web-based, had search capabilities,
set file retention periods, could accommodate discussion
among several users, could catalog documents in an original
format such as Excel and could scan client papers (for individual
tax work).
The
developer created HA&Ws proprietary system, SIAN
(Secure Information Available Now), which the firm markets
to other CPA practices through its technology arm, HA&W
Innovative Technologies. HA&W IT evaluates other firms
IT systems, and it has worked with firms as small as 10
persons and as large as 700.
HA&W
has a secure SIAN-based Web site to which clients stream
information for easy communication. It also designs and
administers extranets and charges clients for their creation,
space and maintenance. Clients can use the extranets to
store large files and employee handbooks, policy-and-procedure
manuals and financial statements. The system makes it easy
for clients to e-mail important financial documents in PDF
format to, say, a potential lender. Although the firms
development of an IT consulting niche is outside the scope
of this article, it is one more way the firm is getting
its investment back.
WAS
IT WORTH IT?
HA&W says a paperless CPA workplace has
many benefits. Files are never misplaced, so the time spent
to find them is almost nil. Multiple users can access any
file from anywhere; if a CPA is off-site and a question
comes up, he or she can look at a document via an Internet
connection (that is, an intranet-extranet hookup) and give
the client an answer to the question right away. Practitioners
can review documents online in real time, too. We
can issue reports even before accountants get back in from
the field, Simms says.
Recruiting
staff is easier, too. People appreciate being offered
education and training at a high level, Simms says.
The firm is retaining its staff, and some professionals
who left HA&W have come back because they no longer
have to work grueling hours and can do their jobs from remote
locations.
DONT
JUNK ALL THE FILE CABINETS
Paperless
firms still need a file cabinet or two for documents that
are not good candidates for electronic storage. Those requiring
signatures such as a firms own office leases are prime
examples; others include partnership agreements, employment
and supplier contracts, blueprints and schematics.
Most
business clients are happy to get paperwork
via e-mail or extranet. Clients love the capabilities
we have now, Simms says. They particularly like
having private portals, where they can view information
as it appears on the firms servers. Individual
clients are not as on board as business clients,
however, Lowthers says. Some of them still dont have
computers and need to get their tax returns as paper documents
the usual wayby regular mail, overnight delivery service
or messenger pickup. But the change process has been analogous
to the electronic filing of tax returns, she says. Almost
everybody accepts it when you say, This is how the
firm is doing this now.
| For
firms considering paperless capability, HA&W offers
these tips:
Take advantage of off-the-shelf software. Theres
a greater selection than there was in 1998, and
its cheaper than building software from scratch.
Learn from experienced practitioners. HA&W,
for example, welcomes visitors. If they like
what they see, we can help them, Simms says.
Dont allow users, whether staff or clients,
to opt out of system protocol.
Know that prolonging a transition just prolongs
the painget it over with.
Maintain a balance of followers. Many staff members
will want to be leaders in the belief it will help
their careers; spread the perks and the responsibilities.
|
Resources
Go
to www.aicpa.org
and type electronic engagements
and technology competencies
into the search field for an extensive
collection of AICPA articles and resources.
Go
to www.cpa2biz.com
and type e-commerce assurance
for best practices information. The site
lists many articles and courses on doing
business electronically and gives information
about WebTrust and SysTrust consulting
services.
Suggested
reading
See Dan Simmss new chapter,
Digital Environments, in the
MAP Handbook and e-MAP 219.
Management
of an Accounting Practice Handbook,
vols. 1, 2 and 3, AICPA. www.cpa2biz.com.
e-MAP:
Management of an Accounting Practice Handbook,
AICPA. www.cpa2biz.com.
|
|
Simms
foresees more technology changes at HA&W: Someday
we wont produce hard-copy documents for clients at
all, and theyll get work products via Internet
e-mail or an extranet. In the future, embedded XBRL document
tagging likely will enable CPAs to discern trends, such
as industry-wide swings in profitability, without rekeying
data. Despite this brave new electronic world, paper isnt
quite obsolete, Simms says. Some HA&W CPAs still use
lined notepads for client meetings. Its quieterand
no one suspects you of checking your e-mail, says
Lowthers.
>>
HA&W News Archive
|